The Customer Research Conversation Guide
Attention without paying customers is worth nothing. A programme once built on a wrong first guess about what would motivate its audience only worked once the research phase corrected it, and that correction came from asking, not assuming.
This is a mobile-friendly guide for real conversations with prospects and customers. The one rule underneath it: don't pitch. Ask, and write down what they actually say, in their own words.
What's inside
| Section | What it does |
|---|---|
| Before the conversation | What to have ready, and what to deliberately leave out. |
| The questions | A short set of open questions built to surface a real problem, not confirm one you've already assumed. |
| Logging what you heard | A place to write down the customer's own words straight after the conversation, while they're still fresh. |
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