First Business Kit · Waypoint 1
How To Start A Business Without Any Money
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Story-led, customer-funded business building from David White: four decades starting and running businesses with no investors and no capital to start.
What's inside
Eleven chapters plus an opening. Real numbers, real mistakes, and action points at the end of each chapter. The same voice as the free worksheets — no hype, no pitch deck.
Opening — The Paperboy Window
The sentence that started the whole book.
Chapter 1 — The Lorry That Blocked The Sun
First get a customer. Fifty thousand keyboards, five orders.
Chapter 2 — The Borrowed Office
What convinces people before you have a track record.
Chapter 3 — The Sandwich Van
Running more than one thing without either suffering.
Chapter 4 — The Copier
Long-term commitments on depreciating assets.
Chapter 5 — The Calculation
The bell curve every business follows.
Chapter 6 — Time & Money
Walking Around Money and Walking Around Time.
Chapter 7 — Customers vs. Funding
Attention without customers is worth nothing.
Chapter 8 — The Milk Round
Customers pay once. Clients pay repeatedly.
Chapter 9 — The Introduction That Started Everything
Most businesses start with one introduction.
Chapter 10 — Next Steps
The one question before you hire, spend, or grow.
Chapter 11 — The Framework
The Freedom Framework: ten steps, no capital required.
After the book
The book goes deep. The worksheets are free and instant. The Kit app connects them into a sequence and won't let you skip the hard parts — five customers logged before Step 4 unlocks.